Privacy policy

Last Updated: October 28, 2026

LOOKFACE is operated by Lanxi Hongmi E-Commerce Co., Ltd. (兰溪市红米电子商务有限公司), based in China.

This Privacy Policy explains how we collect, use, disclose, and retain personal information when you visit lookface.shop, place an order, contact us, or otherwise use our services.

Information We Collect

Depending on how you interact with us, we may collect:

  • Contact details, including your name, email address, telephone number, and delivery and billing addresses.

  • Order information, including purchased products, selected sizes, order history, returns, exchanges, and refund records.

  • Payment-related information, such as payment method, payment status, and transaction references. Payment credentials are processed by the payment providers used at checkout.

  • Information you provide in emails, contact forms, or other customer service communications.

  • Device and usage information, such as IP address, browser type, device information, pages viewed, and interactions with our website.

  • Cookie and similar technology data, including information used for website functionality, analytics, and advertising where applicable.

How We Use Information

We use personal information to:

  • Receive payments and process orders.

  • Arrange fulfillment, shipping, returns, exchanges, and refunds.

  • Send order confirmations, tracking information, and service updates.

  • Respond to questions and provide customer support.

  • Maintain, secure, and improve our website and services.

  • Understand website usage and measure marketing performance.

  • Provide marketing communications or relevant advertising where permitted and subject to applicable choices.

  • Prevent fraud, resolve disputes, maintain business records, and meet legal obligations.

How We Share Information

We disclose personal information where necessary to operate our store, including to:

  • Shopify and providers supporting our ecommerce platform.

  • Payment processors and fraud prevention providers.

  • Fulfillment partners, warehouses, and shipping carriers.

  • Providers supporting customer communications, website operations, and analytics.

  • Advertising and marketing partners, where applicable and subject to relevant privacy choices.

  • Professional advisers or authorities where necessary to comply with law, protect rights, or address legal proceedings.

If our business is involved in a merger, acquisition, or similar transaction, personal information may be disclosed as part of that process, subject to applicable requirements.

Shopify’s Role

Our store is hosted by Shopify. Shopify processes personal information when you visit or purchase from our store.

Depending on the services enabled, Shopify may also process information to provide services based on your interactions with our store, other merchants, and Shopify.

Shopify’s processing may involve service providers in other countries. You can learn more in Shopify’s Consumer Privacy Policy and manage relevant Shopify privacy choices through Shopify’s Privacy Portal.

Cookies and Similar Technologies

Cookies and similar technologies help operate the shopping cart and checkout, remember preferences, maintain security, understand website performance, and support advertising where applicable.

You can manage cookies through your browser and through privacy controls made available on our website. Blocking some cookies may affect website functions.

Where consent is required for non-essential cookies or similar technologies, those technologies are subject to the applicable consent choices.

Advertising and Privacy Choices

We do not sell personal information in exchange for money. However, certain disclosures for cross-context behavioral advertising may be considered a “sale,” “sharing,” or “targeted advertising” under applicable U.S. state privacy laws.

Where these rights apply, you may request to opt out through our Your Privacy Choices page or by contacting service@lookface.shop.

We recognize qualifying Global Privacy Control signals where required by applicable law and supported by the services involved. Such choices may apply to the browser or device sending the signal.

You may unsubscribe from promotional emails using the unsubscribe link provided in those messages. We may continue to send necessary order and service communications.

International Processing

Our business is based in China, our store is hosted by Shopify, and our service providers may operate in other countries.

Your information may therefore be processed outside your state or country, including in China, the United States, and other locations where Shopify or relevant providers operate.

Where applicable, we use the safeguards required for these transfers.

Information Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy.

Retention depends on matters such as order fulfillment, customer support, accounting requirements, fraud prevention, legal obligations, and dispute resolution.

Your Privacy Rights

Depending on your location and applicable law, you may have rights to:

  • Access or obtain a copy of your personal information.

  • Correct inaccurate information.

  • Request deletion.

  • Opt out of certain advertising-related processing.

  • Withdraw consent where processing relies on consent.

  • Appeal a decision concerning a privacy request where applicable.

To submit a request, email service@lookface.shop. We may need to verify your identity or an authorized agent’s authority before responding.

We will respond within the timeframe required by applicable law. We will not discriminate against you for exercising applicable privacy rights.

Security

We use reasonable safeguards to protect personal information. However, no internet transmission or storage system can be guaranteed completely secure.

Children’s Information

Our store is not directed to children under 13, and we do not knowingly collect their personal information.

If you believe a child has provided personal information to us, contact us so that we can review the matter and take appropriate action.

Third-Party Websites

Our website may contain links to third-party websites. Their privacy practices are governed by their own policies.

Changes to This Policy

We may update this policy to reflect changes in our operations, services, or legal requirements. The updated version will be published on this page with a revised date. Where required, we will provide additional notice.

Contact Information

For privacy questions or requests, contact:

Operating Company: Lanxi Hongmi E-Commerce Co., Ltd.
Chinese Legal Name: 兰溪市红米电子商务有限公司
Store: LOOKFACE
Email: service@lookface.shop

Business Address:
No. 64, Jiangjia, Huangjia Village
Shanghua Street, Lanxi
Zhejiang 321100
China